RAINY DAY TOYS:
BRAND IDENTITY PRESENTATION
This presentation is a response to an RFP (Request for Proposal) for Rainy Day Toys, a fictional small business located in Madison, Wisconsin. Rainy Day Toys is a specialty toy store that sells only wooden toys and books geared toward toddlers. My solution was to create a vintage style that was a throwback to the time when wooden toys dominated the marketplace, with a modern twist.
The video presentation, which was limited to 3 minutes, is meant to emulate an in person presentation to the client.