The "We Get You" Visa Campaign is targeting the millennial demographic. Each Ad is customized to a specific region (i.e. New York City, San Francisco, Chicago, etc) with the emoticons expressing things that region is known for. The Formula is relatively simply, in the background you have a photograph of the region with a gradient overlay. In the foreground you have 5 emojis, the first is always a credit card, the following 3 are attributes the region is known for and the last is a hand gesture the region is known for. Below the emojis you have the slogan "We Get You" followed by the featured region.